About us
Bringing simplicity to farming
The digitisation of labels has become a necessity to enable immediate access to approved recommendations and safety information, as well as to reduce waste and environmental cost of relabelling.
AgriGuide aims to enable machine and software-readable labels
Comparable to ‘driver assistance’ and GPS revolutionising the car driving experience, guidance generated for the application of PPP according to the digital label while considering the geolocation and conditions of a grower’s field will maintain a high level of protection for human health and the environment whilst simplifying and reducing complexity for growers.
Food security, safely provided, in harmony with the environment
Help growers manage the footprint of Plant Protection Products on the field
Initial discussions on a potential initiative for the digitisation of labels. Aiming to provide compliance use instructions to support farmers.
Formalisation of the project team dedicated to the initiative.
Distribution of prototypes and mock-ups to growers/farmers. Collection of positive feedback, validating the solution’s utility.
Launch of the pilot phase in Germany, Italy, and Romania.
Further enhancement of the digitisation footprint across all EU countries. Piloting an initial set of compliance use instructions in field trials, aiming for widespread adoption.
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